30th June 2020 victoria

The premise of Contagious is that things that catch-on are no coincidence. The argument is that anything; idea, product or service, can become ‘contagious’, passing from one person to the next in an endless sequence. Berger argues that sharing by word of mouth is responsible for 20-50% of all purchasing decisions. The acronym coined to explain the components necessary to make something contagious is: STEPPS SOCIAL CURRENCY Is it something that makes you stand out in a positive way in social settings? Does it make you look cool? TRIGGERS Is it closely related to an everyday thing, therefore causing you…

1st June 2020 victoria

Featuring the one and only Rebecca Brandon (née Bloomwood) from the Shopaholic series, Christmas Shopaholic is the latest in the chronicles. I’ve been a fan of Becky since the first book Confessions of a Shopaholic. Rebecca is hilarious in an effortless way – like silly funny and cluelessly so. She’s a visionary and is always determined to see here ambitious plans through to fruition. She’s fun-loving and has a huge heart. And she is a shopaholic in every essence of the word. In Christmas Shopaholic, Becky is married to Luke and they have a beautiful daughter, Minnie, together. Now, the adventure here…